
I keep hearing about big productivity gains for telecommuters - is this
true?
Yes and no. First of all, remember that the concept of "productivity"
is an industrial-age term that compares output with input; when output goes
up per unit of input, that's a productivity increase. But that concept is
woefully inadequate when applied to most office work; there isn't the same
simple kind of input-output relationship for knowledge workers.
That means that if we're honest with ourselves, we really don't have a clue
about what "white-collar productivity" means, in most cases. That doesn't
keep us from throwing that term around, however. It has often been used to
describe what happens with telecommuting, and you'll see frequent
references to productivity gains in the range of 15-25% for telecommuters.
While I firmly believe that well-run telecommuting programs DO lead to
increased work output - for many reasons - I think it's important to
discipline ourselves away from that "P" word. Instead, I prefer to use the
term "effectiveness" - which is meant to include all the aspects of
knowledge-worker's activity. To be sure, it includes quantity of work
produced - but also includes quality, timeliness, and ability to handle
multiple projects and priorities.
These four measures are the kinds of things we see improving under
telecommuting. In fact, a well-run telecommuting program should be AT
WORST a break-even; that is, the telecommuters should do the same amount of
work, at least as well, as in the office. In almost all cases, though,
their results are significantly better.
The bottom line: "Productivity" is a convenient and comfortable term that
gets used often, but really doesn't describe what most office workers do no
matter where they work. We have seen in case after case that telecommuters
are doing more and better work, are meeting their deadlines better, and are
better able to juggle multiple priorities and deadlines. Call it what you
will - productivity, effectiveness, or something else: the results are
there.
NOTE: You'll find a detailed commentary about productivity measurement and cost-benefit analysis (titled "The "Last Word" on Productivity") in the Free Downloads section of this site.
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